The web as a weapon against diabetes

Canada is a world leader in type 1 juvenile diabetes research, but the means to control the epidemic of adult onset type 2 cases in North America may come from Web 2.0 innovations like social media and viral marketing. Based on network analysis of studies using data from the famed Framingham Heart Study, in which some health behaviours were found to be ‘contagious’, researchers are now looking at using blogs, Facebook and internet marketing techniques to positively impact the health behaviours of obese and type 2 patients.

Posted in Behaviour on 12/04/2008 - 0 Comments